Determining how a user is using AI is incredibly difficult. Because of that, we are opting to focus on validation of authentic users’ and real usage and invest in adopting AI tools directly, so we know how they use them. Take, for example, G2’s recent acquisition of unSurvey to bring conversational AI to G2 reviews with voice review collection and AI transcript-generated reviews. In all of these instances, what users can expect of G2 is that we will stand committed to ensuring G2 remains a platform of real content. ...

Most sales outreach fails. Not because reps aren’t trying hard enough, but because they’re saying the wrong things at the wrong time. ...

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When someone you care about experiences loss, finding the right words can be tough. Sympathy gifts serve as a heartfelt way to express your support and compassion during these difficult times. They’re not just presents; they’re gestures that show you’re thinking of them and that they’re not alone in their grief. ...

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Marketers obsess over performance metrics, yet they routinely overlook one of their most powerful growth levers: reputation. That's a costly mistake I've witnessed repeatedly throughout my career. ...

AI is no longer just helping B2B buyers; it’s making decisions for them. ...

On the latest edition of Small Biz Breakdown, the panel discusses some of the hottest topics affecting small business owners right now. ...

Bronx-bred recording artist Cardi B will be awarded another honor in June when the American Society of Composers, Authors and Publishers (ASCAP) presents her with the ASCAP Voice of the Culture Award. ...